Since 1948, three generations of our family have been making the World's Most Famous Taffy right here on the boardwalk of the World's Most Famous Beach in Daytona Beach, FL.

What started out as a small sweets shop has grown over the years, and now we're proud to be able to offer our unique and delicious Taffy anywhere in the world!

What make's Zeno's World's Most Famous Taffy unique? Well, after 60+ years of pulling taffy, we've learned a few tricks to making sweet taffy that's so light and smooth, it practically melts in your mouth. Our family has a special whipping technique to make every piece of taffy soft and delicious without every being hard to overly chewy.

And, we've developed some great flavors, too. More than 60 flavors of mouthwatering temptations that smell every bit as rich as they taste, each one whipped up in small batches, triple checked for quality. Some flavors are seasonal, and some are just for fun that only last as long as we can put them in a wrapper before they're snatched up.

We love to share! Sign up for our mailing listor just follow us on Twitter or Facebook and we'll let you know when we whip up a new or limited time flavor.